Case Study:

We designed "Buzzy Wuzzy" Twillionaire (depicted here) for fans of Georgia Tech University. While their mascot is Buzz the Yellow Jacket, they are not exactly known for their athletic prowess. Rather, Georgia Tech is known as a top-tier school for science and technology. To honor this legacy, we created a very dapper Yellow Jacket in a yellow dinner jacket on one side, with a graphic grid of computer chips on the other.

Conceived after a glass of wine (or two), the new Gen-X Oracle is the bangle your bag always wanted but could never find. Each chunky round charm is backed with sage advice from Lisa (a true Gen-Xer) to younger generations. This advice includes:

• Relax, Don't Do It (to guard against bad decisions)
• Don't Worry, Be Happy (to remind that worry only creates ulcers)
• Free to Be, You and Me (to encourage self expression)
• Let That Shit Go (to caution against dwelling on past heartbreaks and upsets. Life does go on).
• You Are Jessie's Girl (to remind that you are indeed a badass that people admire).

Our friend Shannon Somerville has been after us to add a bag tassel to our line. To make sure she knew we heard her, we designed the most epic and oversized tassel known to handbags. This chunky piece of bag magic is made from the remnants of our leather production, so it is designed to eliminate waste in the fashion industry. It also is really, really cool.